Full Rack

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PRIME’s Rack units are in a class of their own. Their superior stability, durability and versatility provide sizing options for any gym need. PRIME Racks feature:
+ Sturdy tubular steel design.
+ Available in an extremely robust 4×4” option.
+ Lock-in weight bench centering device.
+ Retractable band rods.
+ Dedicated spotter entry and platform area.
+ Storage and built-in hooks for accessories


PRIME was launched in 2014 by Specialty Fitness Systems (SFS). SFS was a company created by Specialty Fabrication and Powder Coating (SFPC), who since 2009 was the sole manufacturer for STRIVE, a leader in the strenght training industry. STRIVE is best known for their innovative cam technology, which allow users a variety of resistance selections at different points within an individual exercise motion. With the resistance set at any of nine options on the cam, users can pinpoint a workout onto a specific strength of their muscle - helping greatly with spot muscle training, rehabilitation or just getting a total body workout faster. In early 2014, SFPC acquired STRIVE's cam technology and other patents and created SFS. Armed with the cam technology and a philosophy rooted in innovation, SFS launched PRIME. The new PRIME brand combines STRIVE's cam technology with SFS's innovation and manufacturing prowess to create three lines of selectorized machines: Evolution, Hybrid, and Legacy. Each machine boasts and the amptly named SmartCam™ technology, and each Evolution and Hybrid selectorized machine includes easy weight changing with a push-and-pull adjustment bar offering five-pound increments. PRIME also boasts a unique aestethic, with modern features like perforated metal weight shields, metal frames and eye-catching details.

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